Melissa ISD Athletics Announces Partnership with New Balance

The Melissa ISD Athletics Department is proud to announce a new five-year partnership with New Balance beginning this July to provide uniforms and athletic apparel for MISD athletic programs, supporting Cardinal athletes across all sports.

Athletic Director Seth Stinton is excited about this new opportunity for the athletic programs, “Through our partnership with New Balance, we have an opportunity to invest not only in our athletes, but the greater Melissa community, promoting pride, unity and a standard of excellence that extends beyond the field.” 

This partnership reflects a continued commitment to providing high-quality resources for student-athletes and supporting the tradition of excellence within Melissa ISD Athletics. New Balance’s commitment to performance, innovation, and community aligns closely with the values of Melissa ISD Athletics, making this a strong fit for the future of the district’s athletic programs.

"We’re thrilled to partner with New Balance. This collaboration gives our athletes access to some of the most advanced uniforms and performance apparel available,” shared Assistant Athletic Director Katie Stinton. “Even more exciting, they’ll have opportunities to take part in exclusive product wear-testing, trying out shoes and gear before they’re released to the public. As New Balance continues to expand beyond footwear and into the team sports space, they’re setting a new standard with high-quality, performance-driven uniforms that truly stand out."

Melissa ISD Athletics looks forward to the exciting opportunities this partnership will bring and the continued impact it will have in supporting and elevating our Cardinal student-athletes.

About New Balance 

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.